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</html>";s:4:"text";s:4910:"<p>Predictive Analytics For Dummies explores the power of predictive analytics and the best way it is best to use it to make worthwhile predictions in your business, or in fields akin to selling, fraud detection, politics, and others. </p> <p>To sit for the PA Exam, candidates must have credit for the Statistics for Risk Modeling (SRM) Exam. This chapter covers the motivation for and need of data mining, introduces key algorithms, and presents a roadmap for rest of the book. In the introduction we define the terms “data mining” and “predictive analytics” and their taxonomy. It is broad in coverage, well-written and useful for novices as well as well-seasoned analytics professionals. </p> <p>Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel “This book is easily understood by all readers. </p> <p>The authors have ensured that one is literally able to visualize data while applying any algorithms. 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